The smell of peppermint and old paper usually calms my nerves, but today, the scent of a dying lead flow is all I can detect in my office. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law … Read more
Why Most Local SEO Strategies Fail in Six Months I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS … Read more
The rain hit the pavement outside that plumbing shop like static on an old television. It smelled like wet concrete and diesel. I sat there with a laptop, looking at a dead map pin. To the owner, it was just a red icon on a screen. To me, it was a failing proximity beacon. I … Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This was not about a typo in … Read more
The morning air in the city smells like wet concrete and diesel exhaust. I walk the streets with a camera around my neck, not for art, but to find the glitches in the physical world that reflect the digital lies in the Map Pack. Most business owners think their Google Business Profile is a static … Read more
The Strategy for Dominating Local Search in a Dense City I walk through the city when the rain hits the asphalt. The smell of wet concrete is thick. I look at the storefronts through a camera lens. I notice the glitches. A neon sign says Open but the digital map says Permanently Closed. I see … Read more
The smell of wet concrete always reminds me of the morning a plumbing contractor in South Boston realized his entire digital presence had vanished. He was a victim of a hard suspension. I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number … Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google did not want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is the reality of the hyper-local … Read more
The smell of wet concrete and the flickering of a neon ‘Open’ sign are the only things that tell you a business is alive in the physical world. In the digital world, we rely on a cluster of pixels and GPS coordinates that often lie. I look at local search through the lens of a … Read more
I spent three months fighting a hard suspension for a plumbing client whose listing was nuked simply because they shared a suite number with a defunct law firm. Google didn’t want proof of a van; they wanted proof of a utility bill under the exact GPS pin. This is the reality of the hyper local … Read more
